Case Study: WordPress
Development & SEO for
IELTS Academy In Amritsar
Portfolio Description
Ixora.in is a leading IELTS training institute based in Amritsar, Punjab. They approached Pixelate to rebuild their website and improve their visibility across search engines. The goal was to create a fast, mobile-friendly WordPress site and rank for high-intent keywords related to IELTS coaching in Amritsar.
Project Goals
When Ixora partnered with Pixelate, their objectives were clear:
- Redesign their existing website with a modern, responsive WordPress layout
- Improve local SEO visibility for high-value keywords
- Generate consistent leads through organic traffic
- Optimise on-page elements for better conversion and engagement
Our Approach
We began with a full SEO audit and keyword research focused on local search intent. Our execution included:
- Developing a fast, mobile-first WordPress site with clean UI and structured content
- Implementing on-page SEO: meta titles, internal linking, schema markup
- Creating high-quality local backlinks and optimising their Google Business Profile
- Targeting keywords like: “IELTS academy Amritsar” “IELTS consultation in Amritsar” “best IELTS coaching center in Amritsar”
Strategy
Branding, Design & SEO
Design
WordPress
Client
Amritsar , India
Tools & Techniques Used
- Logo Creation
- WordPress CMS
- Custom theme development
- Responsive layout with mobile-first design
- Elementor for flexible content editing
- Researched high-intent local keywords related to IELTS coaching in Amritsar
- Mapped keywords to specific service pages for better relevance
- Included long-tail variations like “IELTS consultation Amritsar” and “IELTS academy amritsar”
- Custom meta titles and descriptions for each page
- Structured headings (H1–H6) with keyword placement
- Internal linking between service pages and blog content
- Image alt tags and descriptive filenames for better indexing
- Improved site speed and mobile responsiveness
- Added schema markup for services and local business
- Fixed crawl errors and optimised sitemap and robots.txt
- Integrated Google Search Console for performance tracking
- Optimised Google Business Profile with accurate NAP details
- Built local citations across relevant directories
- Embedded location-based keywords in content and metadata
- Added map integration and local contact info for trust signals
- Refined service page copy to align with search intent
- Added FAQs targeting common IELTS queries
- Created blog content around IELTS tips, exam prep, and study abroad topics
- Ensured content readability and keyword density balance
- Acquired backlinks from local education directories and niche blogs
- Submitted site to relevant listing platforms
- Promoted content through outreach to local partners and forums
Results Achieved
- Top rankings for high-value keywords:
- IELTS academy Amritsar
- IELTS consultation Amritsar
- IELTS coaching near me
- IELTS training Amritsar
- Organic traffic increased month-on-month
- Bounce rate reduced by over 30%
- Mobile engagement improved significantly
- Qualified leads generated directly from search
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Visual Highlights from Ixora.in
WordPress development, SEO execution, and ranking results — all in one visual story.
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